Product design experiment to expand the Roker Surf Brand and appeal to a wider audience with an eye-catching / nostalgic design. 

Heavily influenced by a Sunderland AFC 1999 "Lambton" shirt sponsor, the aim was to reimagine/recycle the original design with the Roker Surf Stamp. 

The main concern faced was to decide on the content of the text and how close it should resemble the original Lambton design. I decided on using "Seaburn" as the focus so they would instantly be more marketable and appropriate for the local businesses of Seaburn / Roker / Sunderland to distribute the beer mats. 

With the option to print the beer mat double sided I took the opportunity to reuse the original Roker Surf Community Logo. I also deemed it appropriate to include the Instagram account as this is the main point of contact for the brand.